Risks of Dual Agency

Anyone who’s been in this industry will tell you there’s nothing better then closing a double ender, or representing both sides to a transaction and getting the full commission. However, what they won’t always tell you is how risky and stressful they can be since a dual agency creates a relationship that isn’t very clear-cut.

To avoid any potential problems down the road, be sure to disclose the limitations put on you when you create a duel agency relationship. Some states have legal forms that need to be signed by all parties involved. But, I suggest taking it a step forward and make sure they understand the situation completely, and how it does create a conflict of interest for you. In a duel agency, your fiduciary duties to either client are much more limited because you can no longer advocate for either party, since each client has opposite goals.

Before deciding to start a dual agency relationship you should consider the following:

Review your state’s laws and determine if dual agency is legal. In many states it is prohibited to ensure the agent isn’t put in a position of trying to satisfy both parties when each has different goals. Also, find out what disclosures and procedures you must follow by law. Consult with an attorney if necessary.

Review your company’s policy to see if dual agency is permitted, and what actions you may or may not perform.

Disclose to all parties that you are working as a dual agent and what it means in writing. Be sure to obtain their written permission in a timely manor.

Always recommend in writing that both parties retain an attorney to advise them regarding all documents and other negotiated issues. Whether they do so or not is up to them, but it’s always better to have a way to push liabilities off your shoulders.

Should you have any questions or need further information, please don't hesitate to contact me,(775) 220-1630
Or visit my website at www.SellingNorthernNV.com




Joshua Talayka
Chase International
Office: 775 850 5900
Toll Free: 877 922 5900
Cell: 775 220 1630
Fax: 775 850 5901
985 Damonte Ranch Pkwy, Ste. 110
Reno, Nevada (NV) 89521

Understanding Local Real Estate Markets

Every couple of decades, the country experiences an explosion in real estate sale. The economy is on the rise, interest rates are low, and employment is up. These among other factors are the reason why we experienced our latest boom. However, when real estate is going up throughout the country, it’s very easy to get caught up in the idea that we’re looking at an entire real estate market. This idea has been further fueled by the media. The fact of the mater is that there is not one single real estate market, but that there are instead small individual markets at a local level. Although there are some national and even global events that can affect each and every market, they are not the only contributors to market changes. The factors that have the largest effect on individual markets are almost always going to occur at a local level

Every market is unique, and it’s this uniqueness that is going to cause people to either buy in a particular area or not. No matter where you are, chances are sales are going up in some of your nearby neighborhoods, but not in others. You yourself may be getting frustrated because you’re house just won’t sell, when homes just a few miles down the road are getting sold at an unbelievable rate and you can’t figure out why. Ask yourself this, what does that neighborhood have, that yours doesn’t? Maybe it’s closer to more schools and parks than yours, making it ideal for the younger families. Or it could be just the opposite and be more ideal for the retiring baby boomers. Is there a different average price range that might be drawing the first time buyers? There are many factors that can occur on a local level. For example, here in the Reno area, most homes priced below $300,000 are being sold left and right, mainly to the remaining first time buyers in the area.

To completely understand and keep tract of how the markets are moving, and where are the good areas to buy and sell takes a lot time and research. Aside from Real Estate Agents like Josh Talayka, whose main job is doing this research, most people don’t have the time to properly follow current market conditions, and therefore believe it when someone says real estate is doing horrible all over. In fact, more than anything else, today’s slower conditions stem from a loss of confidence, rather then bad economic factors. Mortgage rates are still low, the economy is growing on a national level, and jobs and incomes are gaining.

If you are thinking about making a move in real estate, you should always contact a local Realtor who’s knowledgeable in your cities niche markets. Even if you do have the time to do the research, unless you’re out there every day talking to people and being involved in daily transactions, it’s almost impossible to get a feel for the market, and have all the data needed to make the proper decision.

Related Posts
Housing Market to Rebound in 2008
Quick Statistics for Reno and Surrounding Area
Why Companies Relocate to Nevada

Should you have any questions or need further information, please don't hesitate to contact me,(775) 220-1630
Or visit my website at www.SellingNorthernNV.com




Joshua Talayka
Chase International
Office: 775 850 5900
Toll Free: 877 922 5900
Cell: 775 220 1630
Fax: 775 850 5901
985 Damonte Ranch Pkwy, Ste. 110
Reno, Nevada (NV) 89521

Niche Internet Marketing for the Independent Realtor

With an average of 5.6 billion searches conducted through various search engines each month, it’s no wonder why agents and brokers around the country are trying to infiltrate the internet. However, with the exception of the larger Real Estate Company’s, most see little activities and are generally lucky to get a single successful lead a month from their effort. Does this mean that there is no place online for the little guy? Of course not. The main problem for most small companies is that they lack the capital needed to obtain the market shares dominated by the larger companies. But through Niche marketing, it is possible to get the leads you needs without having to dominate the competition.

Before explaining exactly what it means to Niche market and how to do it, let’s review the most common ways of advertising on the web. By now you probably already have a web site, so we won’t waste time on how to create one. Instead, let’s focus on ways to drive people to your website. The following are the 4 most common ways to advertise on the web:
Search Engine Advertising – When paying for Advertising on a search engine, you are generally paying for a higher ranking position amongst your competition when your site matches a person’s search. The less competition there is, the less expensive it will generally be to obtain a higher ranking.

Banner ads – With this particular form of advertising you are paying to display your company on another web site. This is generally in the form of a hyperlinked company graphic (or logo).

Email Marketing – This is probably the most cost effective way to advertise via the internet since it can cost little or no money, and takes very little time to contact many people at once. However, due to various SPAM laws that are continuously being implemented, it is becomes more difficult to advertise this way without the chance of there being some consequence.

Affiliate Marketing – This can be similar to Banner ads, however in this instant you pay for each individual referral that is sent to your site for a predetermined amount. Tracking is generally done with the use of a “Cookie” (an internet file used to track internet activities). This form of marketing isn’t very effective for Realtors.

With general advertising through these means, it is nearly impossible to put your site in a position that will draw clients away from the larger companies that have the majority of the market share. The only other option is to offer something Unique, witch the other company cannot, or will not offer. Otherwise, there just isn’t any reason for a prospect to visit your site, let alone make inquires that will lead to a contact. In other words, they must believe you can provide them with information that another agent doesn’t have access to.

A niche market is a focused portion of a market sector. Such markets become profitable due to the fact that large businesses lack the awareness or desire to target the needs of such a small market share.

Whether you are focusing your business on a particular buyer (such as a first time buyer) or you have chosen to only list a certain type of home within a particular are, you’re going to need to determine what “keywords” your prospects will be using. A “keyword” is a word, or series of words people use as their search parameters when using a search engine. Once you determine what these words are, it should very inexpensive to purchase a high ranking in the search results since you should have very limited competition in your particular niche market.

Once you’ve completed everything you need to drive the proper amount of prospects to your site doesn’t mean your job is over. Remember, the goal isn’t for them to visit your site, the goal is for them to make inquires that lead to a contact from you, or from them. To do this, you must design your site to cater to your particular niche market, or at least a portion of your site which is easy to identify and navigate to.

Related Posts
Creating an Effective Message


Should you have any questions or need further information, please don't hesitate to contact me,(775) 220-1630
Or visit my website at www.SellingNorthernNV.com




Joshua Talayka
Chase International
Office: 775 850 5900
Toll Free: 877 922 5900
Cell: 775 220 1630
Fax: 775 850 5901
985 Damonte Ranch Pkwy, Ste. 110
Reno, Nevada (NV) 89521

Fair Housing Month - April

Every April, the National Association of Realtors (NAR) celebrates Fair Housing Month to recognize everyone’s right to own a home without being subject to any form of discrimination. However, promoting and supporting equal opportunity has been an on going commitment within the NAR. In February, the NAR donated $1 million to the Martin Luther King Jr. National Memorial Foundation to show our commitment in supporting equal housing opportunity.

In the summer of 1966 Dr. King moved to Chicago, which was the headquarters of the NAR. His call for equal rights and for open housing led to the passing of the Fair Housing Act in 1968. And even though the NAR has always supported the Act, it took it’s commitment to equal housing opportunity to a whole new lever. In 1975, the NAR signed and affirmative marketing agreement with the U.S. Department of Housing and Urban Development (HUD), which agreement encouraged its members to commit to fair housing practices and display the equal housing opportunity logo in their offices.

Together with HUD and the fair housing community, the NAR provides training every April with our “At Home with Diversity” program. And on May 15, the NAR will be awarding several HOPE Awards for the fourth time to individuals and organizations that have made it their personal obligation to eliminate barriers that make it hard for minorities to purchase a home.

The Real Estate industry and the NAR have come along way since the demonstrations in the 1960’s. And is continuing to progress in order to ensure that equal opportunity and fair housing practices are followed by all of it’s member’s. In 2008, the King Memorial is scheduled to be completed in appreciation for the risks Dr. King took in order to ensure his dream would one day come true. The NAR will be represented as a major donor for the Memorial.

Should you have any questions or need further information, please don't hesitate to contact me. Or visit our website at www.BrookeRealty.net