Real Estate Farming
When farming an area, keep in mind what your ultimate goal is. You’re not just farming an area to pick up clients that are thinking about Real Estate now, but the ultimate goal is to become more than just a real estate agent, but to become a brand name for that particular group or area. (see Creating an Effective Message)
Before you even get started with you farming campaign, you need to stop and first of all determine who you are going to try and appeal to, and then you need to try and see things from your lead’s perspective. What needs will you need to be able to meet for that particular segment of the market both now, and in the future? The ratio of leads generated from farming will turn into clients based on how trusting of a relationship you have developed with them. From the initial contact to everyone that follows, you need to be proving that you not only deserve their business, but also why you are the best choice for their needs. Remember, people generally make their initial decisions based on emotion. So when I talk about needs, I’m referring to all their needs. Before you can sell yourself as a real estate agent, you need to sell yourself as a person who is generally concerned about their problems, and that you truly wish to help.
Once a relationship is developed, you must be consistent about making repeated contact with them. People generally change homes between on average of every 4-5 years. This means in order actually become their agent, you will have to conduct quality farming for at least 2-5 years. So remember take your time choosing who and where you want to farm, it's going to be a very long commitment.
There are several means available to successfully farm a particular group or area. For example: Postcards, letters, brochures, newsletters, emails, etc. All offer easy ways to make contact, and every agent will have his or her preference. With today’s world being more and more internet dependant, you can save a ton of money, and increase your farming by utilizing various E-marketing campaigns. I however suggest you utilize a combination of methods to ensure you are contacting them in every possible way.
Related Posts
Business Card Tips
Making the Most of Your Leads
Should you have any questions or need further information, please don't hesitate to contact me,(775) 220-1630
Or visit my website at www.SellingNorthernNV.com
Joshua Talayka
Chase International
Office: 775 850 5900
Toll Free: 877 922 5900
Cell: 775 220 1630
Fax: 775 850 5901
985 Damonte Ranch Pkwy, Ste. 110
Reno, Nevada (NV) 89521
Before you even get started with you farming campaign, you need to stop and first of all determine who you are going to try and appeal to, and then you need to try and see things from your lead’s perspective. What needs will you need to be able to meet for that particular segment of the market both now, and in the future? The ratio of leads generated from farming will turn into clients based on how trusting of a relationship you have developed with them. From the initial contact to everyone that follows, you need to be proving that you not only deserve their business, but also why you are the best choice for their needs. Remember, people generally make their initial decisions based on emotion. So when I talk about needs, I’m referring to all their needs. Before you can sell yourself as a real estate agent, you need to sell yourself as a person who is generally concerned about their problems, and that you truly wish to help.
Once a relationship is developed, you must be consistent about making repeated contact with them. People generally change homes between on average of every 4-5 years. This means in order actually become their agent, you will have to conduct quality farming for at least 2-5 years. So remember take your time choosing who and where you want to farm, it's going to be a very long commitment.
There are several means available to successfully farm a particular group or area. For example: Postcards, letters, brochures, newsletters, emails, etc. All offer easy ways to make contact, and every agent will have his or her preference. With today’s world being more and more internet dependant, you can save a ton of money, and increase your farming by utilizing various E-marketing campaigns. I however suggest you utilize a combination of methods to ensure you are contacting them in every possible way.
Related Posts
Business Card Tips
Making the Most of Your Leads
Should you have any questions or need further information, please don't hesitate to contact me,(775) 220-1630
Or visit my website at www.SellingNorthernNV.com
Joshua Talayka
Chase International
Office: 775 850 5900
Toll Free: 877 922 5900
Cell: 775 220 1630
Fax: 775 850 5901
985 Damonte Ranch Pkwy, Ste. 110
Reno, Nevada (NV) 89521
Labels: Industry Advice
posted by Joshua Talayka at
4:57 PM
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