Creating an effective message

Creating an effective message

Before defining your marketing message, you must first define your audience and your goal like with any marketing campaign. However, many agents choose to start by putting out a message without ever considering how it’s going to affect either their target audience or their goals.

Define your audience
You obviously are looking to attract homeowner and home buyers, but get more specific than that. It all goes back to Niche Marketing. Why be like every other agent who can work any type of deal, but doesn’t have any special skill in any of them. You need to narrow your audience down to a certain group or demographic. Once you’ve done this, try to visualize who your audience is, and what they want from a real estate agent.

Define your goal
This is your messaging goal, so don’t confuse it with your personal or ultimate business goal. What do you ultimately wish to obtain with your message? In other words, after your message is spread, what should people think of you when they hear your name. Get specific here, a clearly simplified goal is not only more easily attainable, but also easier to define in a simple message. If you come to several different goals, you need to simplify them more.

Define your message
Once you’ve defined your audience and your goal in the simplest form, you must focus on what needs to be done to get your goal across to your audience. Again, simplicity is the key. You must bridge the gap for your audience to successfully meet your goal.

Should you have any questions or need further information, please don't hesitate to contact me,(775) 220-1630
Or visit my website at www.SellingNorthernNV.com




Joshua Talayka
Chase International
Office: 775 850 5900
Toll Free: 877 922 5900
Cell: 775 220 1630
Fax: 775 850 5901
985 Damonte Ranch Pkwy, Ste. 110
Reno, Nevada (NV) 89521