SellingNorthernNV

With an average of 5.6 billion searches conducted through various search engines each month, it’s no wonder why agents and brokers around the country are trying to infiltrate the internet. However, with the exception of the larger Real Estate Company’s, most see little activities and are generally lucky to get a single successful lead a month from their effort. Does this mean that there is no place online for the little guy? Of course not. The main problem for most small companies is that they lack the capital needed to obtain the market shares dominated by the larger companies. But through Niche marketing, it is possible to get the leads you needs without having to dominate the competition.

Before explaining exactly what it means to Niche market and how to do it, let’s review the most common ways of advertising on the web. By now you probably already have a web site, so we won’t waste time on how to create one. Instead, let’s focus on ways to drive people to your website. The following are the 4 most common ways to advertise on the web:
Search Engine Advertising – When paying for Advertising on a search engine, you are generally paying for a higher ranking position amongst your competition when your site matches a person’s search. The less competition there is, the less expensive it will generally be to obtain a higher ranking.

Banner ads – With this particular form of advertising you are paying to display your company on another web site. This is generally in the form of a hyperlinked company graphic (or logo).

Email Marketing – This is probably the most cost effective way to advertise via the internet since it can cost little or no money, and takes very little time to contact many people at once. However, due to various SPAM laws that are continuously being implemented, it is becomes more difficult to advertise this way without the chance of there being some consequence.

Affiliate Marketing – This can be similar to Banner ads, however in this instant you pay for each individual referral that is sent to your site for a predetermined amount. Tracking is generally done with the use of a “Cookie” (an internet file used to track internet activities). This form of marketing isn’t very effective for Realtors.

With general advertising through these means, it is nearly impossible to put your site in a position that will draw clients away from the larger companies that have the majority of the market share. The only other option is to offer something Unique, witch the other company cannot, or will not offer. Otherwise, there just isn’t any reason for a prospect to visit your site, let alone make inquires that will lead to a contact. In other words, they must believe you can provide them with information that another agent doesn’t have access to.

A niche market is a focused portion of a market sector. Such markets become profitable due to the fact that large businesses lack the awareness or desire to target the needs of such a small market share.

Whether you are focusing your business on a particular buyer (such as a first time buyer) or you have chosen to only list a certain type of home within a particular are, you’re going to need to determine what “keywords” your prospects will be using. A “keyword” is a word, or series of words people use as their search parameters when using a search engine. Once you determine what these words are, it should very inexpensive to purchase a high ranking in the search results since you should have very limited competition in your particular niche market.

Once you’ve completed everything you need to drive the proper amount of prospects to your site doesn’t mean your job is over. Remember, the goal isn’t for them to visit your site, the goal is for them to make inquires that lead to a contact from you, or from them. To do this, you must design your site to cater to your particular niche market, or at least a portion of your site which is easy to identify and navigate to.

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Should you have any questions or need further information, please don’t hesitate to contact me,(775) 220-1630
Or visit my website at www.SellingNorthernNV.com

Joshua Talayka
Chase International
Office: 775 850 5900
Toll Free: 877 922 5900
Cell: 775 220 1630
Fax: 775 850 5901
985 Damonte Ranch Pkwy, Ste. 110
Reno, Nevada (NV) 89521

Tags: Industry Tips, marketing

This entry was posted by Josh Talayka on Monday, April 30th, 2007 at 11:53 am and is filed under Industry Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.